Search Engine Optimization

• Practice of optimizing website so that it ranks higher on search engines (Google, Bing, etc.).
• All about helping search engines understand content and giving users a good experience.

How SEO Works – Basics

Search engines use bots (crawlers) to find and analyze content:

1. Crawling
   • Bots visit pages on website to discover content.
   • They follow links to other pages.
2. Indexing
   • Crawlers analyze the content and store it in a db (index).
   • They read text, images, videos, metadata, structured data, etc.
3. Ranking
   • When someone searches, Google retrieves relevant pages from the index and ranks them based on relevance and quality.

Types of SEO

1. On-Page SEO

Focuses on elements on your page:

• Content quality – useful, unique, relevant
• Title tags – <title> in HTML, main keyword
• Meta description – summary of the page for search results